In
1988 Genesis Fine Arts Limited was formed with a product
offering that was hugely successful. Encouraged by
the enthusiastic response, the artist quickly developed
the range, employing additional staff and methods of
improved production. This, combined with the development
of a brand identity and an aggressive sales plan helped
Genesis to achieve its primary objective – to
become one of the leading gift manufacturers in Ireland,
with a brand identity capable of competing at an international
level with the more established giftware brands. |
